Resolutions: Do they work?

I will go on a short rant here:  I have been in the fitness industry since I was 15.  I have worked in little mom-and-pops gym, and large corporate ones.  I even ran my own personal training business for couple of years.  It never fails though, late December to early January there is a huge influx of members who swear this is the year they will get in shape, only to dwindle off by mid February.  I used to love listening to the true gym-goers, the ones who go year-round, tell each other not to worry about the crowded gym in January, because it'll be back to normal within a couple of weeks.  They were right.

Why is it then, that even though we all know it, this phenomenon of new-year's resolution which never sticks, keeps going on?

I think it is great that people set goals for themselves.  And out of every one hundred people who join a gym, two will stick to it, which makes it all worth while.  I think resolutions are great...as long as we follow through.

So why is it that we too often don't follow through?  My believe is that it has to do with accountability.  There is a reason that people training with a personal trainer are more likely to succeed.  True, the workouts are better, and you are pushed harder, but at the end of the day it has nothing to do with that.  It has everything to do with the fact that you had an appointment that you were paying good money for and you couldn't miss.  By sticking to those appointments the client is more likely to see results, which in turn trigger a positive cycle of increased motivation, more training, and better results yet.

Personal training is not cheap though.  It shouldn't be.  You are getting the undivided attention of a trainer who arguably is well educated and invested much in himself to be able to help you reach your goals.  Yet, not everyone can afford it.

Luckily for you all, our staff at Masada Tactical is dedicated to help you stick to your program.  We will hold you accountable to coming to classes...and you don't have to pay us anymore for it.  Your success achieving your goals is a direct reflection of how we are doing and we want you to make us look good!

How will we hold you accountable?  good question!  Here's how:

1. If you didn't show up for a week you will get a call from Billy.  Billy will keep hunting you down until you come back to classes.  Billy cares!
2. Starting mid-February we will have a fitness challenge at the gym.  It is a group effort, and you get rewarded for taking classes.  You are held accountable to yourself, your teammates, and us.  How about that?  for more information about The Great Zombie Hunt see the board at the gym or ask a staff member.
3. In March we will offer free fitness assessments and initial fitness routines for our members.  It is your opportunity to go through a medical screening process, initial measurements, and a consultation with a certified trainer that will then set you up on a routine designed individually for you.
4. The personal commitment: you don't have to pay a lot to have us take interest and pride in your success.  We are here for you.  During the month of February you will see our staff members approach you and ask you for your short term and long term goals.  Our staff will follow up with you, informally, from time to time to see how you are doing and offer encouragement.  We hope it will keep you motivated.
5. And if none of those work you can always purchase personal training sessions :)  Ask a staff member for the rates and specials.

Keep up the great work.  You took the right steps in achieving your personal safety and fitness goals by joining Masada Tactical.  Now let us help you meet those goals.

Stay safe,

Tzviel 'BK' Blankchtein

Masada Tactical, LLC

www.MasadaTactical.com